Considering starting your blog? Blogging is a fantastic thing to become involved in and can lead to all sorts of great opportunities. Just before you dive in, it’s really worth firstly going for a take a step back and considering a couple of important things.
Listen up. Starting your blog is rather easy, but getting it right is much more difficult and there are lots of decisions to help make on the way. Listed here are 12 things you must know even before you start up a blog:
1. Self-Hosted WordPress Blog
You may well be wondering about the best option for how to start a blog free. Can you develop a WordPress blog, or would a platform like Blogger suffice? What about something similar to SquareSpace or Wix?
For me, a self-hosted WordPress blog (ie. WordPress.org) is certainly and away the best option.
There are several main reasons for this:
Firstly, a self-hosted WordPress blog provides you with complete ownership and power over everything you do. There are many themes and plugins for WordPress, while it’s also great to know that nobody can come along some day and destroy your website mainly because it ‘breaks’ some kind of rule. That’s a huge problem with many platforms!
Upon having installed WordPress (it’s free and the majority of hosts allow you to install it with just a few clicks), you can essentially do what you may like. You’ll must spend a bit of cash on hosting and a domain name, but those can be gathered pretty cheaply.
2. Create a Brand
To create a successful blog and stand out in the crowd, you have to work to create a distinctive brand. What this means is choose a very specific niche and attempting to create a brand that basically talks to your audience.
Why is a product?
Well, it requires a variety of things such as the name, logo, visual imagery, the tone/personality of the writing, the user experience, etc. Take into consideration great bloggers like Seth Godin. You typically know specifically what you’re getting whenever you visit his blog – and that’s what you should do, too.
To have success, you should stand above the crowd and call your audience. What’s your niche? What do you want to be known as? What’s the personality of your respective blog going to be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You could have the most effective looking blog on the planet, nevertheless it doesn’t matter a jot if the content is crap!
To reach your goals and keep people coming back for more (which happens to be surely what every blogger is looking for), your articles must be good quality and deliver on precisely what you’ve promised.
Be sure each post is well researched and it has a clear point. Make it interesting to learn by injecting a bit of your own personal personality into each post – or tell stories to take it alive.
Remember: content is king, so make certain it’s just like it possibly can be!
4. Blog Regularly
Blogging regularly is actually important. If you would like how to start a blog for free to possess just about any impact, you only cannot go weeks or months without creating a post!
When you setup your blog site, it’s easy to start with great intentions and boast about how precisely you’re will make a whole new post six times weekly. But unless you’re superman/woman, to be honest that adhering to a schedule like that is totally unrealistic.
To offer yourself the very best probability of success, be sensible about how precisely often you’re likely to post and set up a schedule in order to meet that goal. You may want to plan out your articles upfront and after that work with a post scheduler to publish it to your blog on the given day.
5. Visual Content is Key
Visual content articles are becoming an ever-bigger area of the blogging world. I’m speaking about videos, graphics, photos, infographics, etc.
Be sure every post you will make contains some kind of visual content. It can help to bring your blog site alive and can greatly increase the volume of those who click right through to your blog site – especially from social networking.
Not a graphic designer whizz kid? Don’t worry! Something like Canva is free of charge and super user friendly, or you may outsource it to some design professional.
6. Connect With Other Bloggers
It’s easy to understand other blogs as competitors, nevertheless, you should actually look at them as your friends. Experience tells me your success often depends upon connecting along with other bloggers and making yourself known to the real key players with your niche.
Discuss their blogs and join in the conversation. Share their posts on social websites. Create a relationship using them and obtain on his or her radar! Trust me, it’ll really help your odds of success.
7. You Should Build a message List
Imagine having the capability to send 500 people to your new blog post in a matter of minutes, or having the cabability to instantly send targeted traffic to a proposal you’re promoting for an affiliate.
Once you have an e-mail list, there is the capacity to do this and a lot more!
You’ve probably heard the expression “the money is in the list” – and so i can absolutely and categorically explain how it’s the honest truth. If you’re starting a fresh blog, be sure you start building a message list from the beginning.
8. Purchasing Advertising
There are many great free tips to get traffic to your site. It is possible to work towards SEO and acquire traffic from Google. You may write guest posts for other blogs, or use social media to share with you relevant content and have new followers.
But while free methods are fantastic, it’s also worth considering paid methods like Facebook advertising. Should you do it right, you may achieve your goals faster and almost instantly get in touch with new people.
Anything of warning: Don’t throw a lot of cash with the wall and hope it sticks! Set a compact budget (e.g. $20) and test the water to determine if the system functions.
9. Responsive Design is essential
Those days are gone when the majority of people browsed the web on his or her desktop computer. Nowadays, it’s all about smartphones and tablets.
If you’re planning to create a fresh blog in 2017, please, please, PLEASE ensure it is responsive and simply viewable on mobile phones! It’ll have the viewing experience much better for the visitors, and features certain SEO benefits, too.
10. Be Aware of Increasing Security Threats
When starting a blog, it’s vitally important for taking security seriously. Blogs are at risk of hackers along with other online threats, so it’s absolutely vital to adopt steps to safeguard your web site as much as possible. Trust me, you don’t want the hassle of sorting out a hacked blog because it may be a complete and utter pain within the arse!
Firstly, make certain your website and plugins are always updated and running the most recent versions. This includes the WordPress installation, your theme and each plugin.
Secondly, be sure you get a basic WordPress security plugin to help guard against common threats and obtain alerted when the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very popular.
11. You should Think Of SEO
Where would you go if you’re seeking information? Generally, the reply is Google, so you’d be absolutely CRAZY to disregard it as a traffic source.
If you wish to get visitors from Google, you have to consider Search Engine Marketing (SEO). I really could write an entire book about this subject, for the time being you just need to have the 30deyypky right.
Base each blog post around a unique keyword – and ensure to include that keyword several times from the post. Don’t overdo it!
Moreover, it’s worth installing a search engine marketing plugin like Yoast SEO. This can be a free tool that gives you the opportunity to optimize your blog quickly.
12. Blogging is Hard Work
Finally, it’s essential to recognize that blogging is tough work.
Many people dream about putting together how to set up a blog and achieving instant overnight success, but the truth is that it’s bloody perseverance and needs consistent effort over years and years. If you’re willing to place the effort it, it’s definitely worth it though and literally has the power to modify your life.